Instagram strategically: what you need to know to have a successful account
Do you know and know how to use all the tools that Instagram offers?
The possibilities are endless, so it is important to recognize the purpose behind each of the features available. It is also necessary that you know how to convey your identity correctly to extract all the advantages that this social network can offer to you. In today's content, check out everything you need to know to have a thriving account!
What are and how to use each of Instagram's tools
All Instagram features assume that you can develop and maintain an active relationship with your community. Each of the tools has different purposes and intentions. Understand each one below:
Feed
In your profile, the feed allows you to post moments. Once published the image or video, the post can only disappear if you archive or delete it. Home is formed by posts of accounts that you follow. In search, it allocates the content of people who are not connected to you. To produce materials in the feed, it is important to highlight a few points:
- Use the vertical format for photos and videos, this will allow you to reach as much screen space as possible. The correct measurement to be used is 4:5 - in pixels, 1080×1350 px;
- Explore hashtags and locations, are two simple ways to open the doors to access your content;
- The carousel allows you to expand the possibilities of interaction with your post since people will have more than one option to identify themselves;
- Take the time to reply to comments within the first few hours after posting the content, so you can keep a tighter relationship with your followers.
Stories
The stories aim to expose a more intimate part of their daily lives, considering that they will only be visible to the public for 24 hours from the moment of publication. So viewers are people who want to accompany you on a day-to-day and that's why the audience is bottlenecked.
In this way, for you to have the proper range you want, interactivity is essential and must always be active. There are a few ways to make this happen:
- Drop a box of questions and be sure to answer;
- Use stickers as a way to unease your content;
- Collect feedback and show that they are important;
- Mention accounts and reposts, it's an act of recognition to your followers;
- Explore music, countdowns, and all other tools available in the authoring panel.
Reels
The famous reels make up a place for decompression, an environment that seeks purely to entertain. This means that among all the other tools, it is that it has more power of distribution and, consequently, prospecting. Here, creativity should roll loose, but some tips are important to the success of your content:
- Tell stories in 15, 30, or 60 seconds;
- Explore hashtags to increase reach;
Video
Videos are distributed in the feed to people who already follow you. Therefore, it presents a longer narrative, which reflects in a smaller scope, but can deepen its relationship with the group that consumes it, because the assisted time may stimulate a greater connection than the shorter products can generate. So here are tips to boost the quality of your videos:
- Take the first 3 seconds to hold attention;
- Produce original and authored content, so in addition to authenticity, you won't have a problem with Instagram guidelines;
- Make your content attractive from the use of audiovisual resources;
- Create a series with themed videos and explore hashtags for specific signage.
Live
Following the pattern of the videos, the lives have an even narrower reach, but it also allows you to strengthen the relationship with the group of viewers. Oh! After live ends, you can turn it into a video that will be available in your feed. Check out how to spice up your life:
- Prepare your audience for life with the support of countdown stickers, schedules, etc.
- Anticipate the subject/theme to generate IDs. To do this, use the stories, feed, or any other medium you find interesting;
- Stamps are great brackets;
- Now it is possible to have 3 more guests, that is, the life can have 4 people live simultaneously.
What's new on the platform
Monotony passes away from this social network! Instagram constantly implements news to optimize more and more processes. The most recent are collab posts – or collaborative – SoundSync, SuperBeat, and lyrics effect and story likes.
Collab
Collab allows you to make posts in collaboration with others. That is, the post is shared in the feed of both profiles involved. To do this, a first account is published and must wait for the second account to be approved.
SoundSync
SoundSync promotes automatic synchronization between songs and your photo clip.
SuperBeat and Letter Effect
SuperBeat is a facilitator that helps you apply musical beat effects to your posts. The Lyrics effect shows the lyrics of the song while the creator can interpret them.
Like stories
When you publish stories - those posts that are available for 24 hours - people have the option to like, just like in the feed.
Monetization of content
The basis for the success of any account is to align expression, audience, and potential. From there, you can start monetizing your content, but for that, you need to be eligible – check out that you are part of that group by following the path settings> creator/ business> tools. And to stay eligible, follow the guidelines released by Instagram itself:
WHAT TO DO
- Only share content that you have created and that you have the rights to use;
- Maintain an established presence for your account;
- Follow Instagram's terms to make and receive payments.
WHAT NOT TO DO
- Do not engage in any behavior that artificially increases views or engagement;
- Do not post content that may be considered false, misleading, or sensationalist;
- Don't share content that reduces quality to go viral.
Already within this comply, you must comply with the Community Guidelines, comply with the Content Monetization Policies, reside in an eligible country, and develop an established presence on Instagram.
Integrity and security
When we talk about security, we're referring to both your account and you, the personality behind the content. Instagram expects your consumption on the platform to happen consciously, even as soon as the graphics that delimit the time you spend on daily browsing emerged. That is, here the concern begins with maintaining your physical and mental well-being.
On the other hand, it is also essential to ensure the protection of your account so that it is shielded against hackers, infractions, and scams. Instagram has been implementing security measures to prevent any of these issues, but you should follow some guidelines:
- Turn on two-factor authentication;
- Create a strong password;
- Update your phone and email whenever needed;
- Pay attention to fakes accounts;
- Make sure that the emails sent by Instagram are, in fact, original;
- Worry about possible login activities.
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